In today’s technology-driven world the idea of a loyalty program is a widely recognised and accepted concept. Both High Street and online retailers offer consumers rewards in return for their purchasing information.
These programmes help companies attract consumers and build brand loyalty. Retailers around the world recognise the value of these schemes and are actively looking for high-performance platforms and analytics to help them to make the most of the data they provide.
Introduction to: Event Streaming
In this blog we introduce the key components of event streaming, including outlining the differences between traditional batch data processing and real-time event streaming.