In today’s technology-driven world the idea of a loyalty program is a widely recognised and accepted concept. Both High Street and online retailers offer consumers rewards in return for their purchasing information.
These programmes help companies attract consumers and build brand loyalty. Retailers around the world recognise the value of these schemes and are actively looking for high-performance platforms and analytics to help them to make the most of the data they provide.
The evolution of cloud adoption in Big Data
In the last decade, cloud platforms have gained increasing popularity over their on-premise counterparts. In this article we ask, what has caused this shift to cloud-adoption?