Data analytics is the science of analysing raw data in order to derive useful insights and can be classified into four types – Descriptive, Diagnostic, Predictive and Prescriptive. No one type is better than the other, and businesses are most [...]
Continuous developments in Business Intelligence is critical for allowing companies to stay ahead of competition. The latest approach to BI is predictive analytics. Predictive Analytics enables organisations to forecast future events, analyse [...]
According a recent McKinsey study, after a positive customer experience, more than 85% of customers purchased more. After a negative experience, more than 70% purchased less.
WHISHWORKS' Carlos Somohano discusses the key benefits AI is bringing to the Insurance sector with Insurance Business UK
WHISHWORKS' Carlos Somohano discusses the changes AI will bring in the banking industry with Global Banking & Finance Review