Today, companies have a much better understanding of Big Data and how Big Data technologies can benefit their operation across different areas. In fact, according to our latest survey, in 2019 the number of business areas companies expect to [...]
Typically, when talking about ROI, leadership expects to see hard benefits, like profits, sales, or savings. However, for the majority of companies, Big Data is still a rather new endeavour and as a result, measuring benefits, ROI and results is [...]
As the population in the UK is increasing so is the demand of Local Government services. IT departments are under increased pressure to find new ways to decrease costs, while delivering a higher quality of services for citizens. According to [...]
Artificial Intelligence (AI) is everywhere, from social media platforms using AI to analyse content and behaviours, to digital platforms like Amazon and Netflix that use AI for their recommendation engines. With (now) quantifiable benefits and [...]
Data analytics is the science of analysing raw data in order to derive useful insights and can be classified into four types – Descriptive, Diagnostic, Predictive and Prescriptive. No one type is better than the other, and businesses are most [...]
Continuous developments in Business Intelligence is critical for allowing companies to stay ahead of competition. The latest approach to BI is predictive analytics. Predictive Analytics enables organisations to forecast future events, analyse [...]
According a recent McKinsey study, after a positive customer experience, more than 85% of customers purchased more. After a negative experience, more than 70% purchased less.