Today, companies have a much better understanding of Big Data and how Big Data technologies can benefit their operation across different areas. In fact, according to our latest survey, in 2019 the number of business areas companies expect to [...]
Artificial Intelligence (AI) is everywhere, from social media platforms using AI to analyse content and behaviours, to digital platforms like Amazon and Netflix that use AI for their recommendation engines. With (now) quantifiable benefits and [...]
Data analytics is the science of analysing raw data in order to derive useful insights and can be classified into four types – Descriptive, Diagnostic, Predictive and Prescriptive. No one type is better than the other, and businesses are most [...]
Continuous developments in Business Intelligence is critical for allowing companies to stay ahead of competition. The latest approach to BI is predictive analytics. Predictive Analytics enables organisations to forecast future events, analyse [...]
According a recent McKinsey study, after a positive customer experience, more than 85% of customers purchased more. After a negative experience, more than 70% purchased less.
Data driven organisations that need to process large and varied datasets often opt for Apache Hadoop as a potential tool due to its ability to process, store, and manage vast amounts of structured, unstructured or semi-structured data.
Data analytics is disrupting how retailers market their stores, while also changing how business is conducted for the consumer brands that line their shelves. While retailers and brands have been analysing data for years, the reams of consumer [...]