Data analytics

Popular Topics

The Business Sense of Artificial Intelligence

14.05.2019
by Gaurav Bhardwaj

Artificial Intelligence (AI) is everywhere, from social media platforms using AI to analyse content and behaviours, to digital platforms like Amazon and Netflix that use AI for their recommendation engines. With (now) quantifiable benefits and [...]

Data Analytics Explained

17.04.2019
by WHISHWORKS

Data analytics is the science of analysing raw data in order to derive useful insights and can be classified into four types – Descriptive, Diagnostic, Predictive and Prescriptive. No one type is better than the other, and businesses are most [...]

7 steps to Predictive Analytics

20.03.2019
by WHISHWORKS

Continuous developments in Business Intelligence is critical for allowing companies to stay ahead of competition. The latest approach to BI  is predictive analytics. Predictive Analytics enables organisations to forecast future events, analyse [...]

Machine Learning in Sentiment Analysis

21.01.2019
by WHISHWORKS

According a recent McKinsey study, after a positive customer experience, more than 85% of customers purchased more. After a negative experience, more than 70% purchased less.

What do companies use Big Data for

26.04.2018
by Vijaya Bhoomireddy

There is no doubt, Big Data is one of the most important drivers of digital transformation, but data alone is no guarantee for success. During our recent survey on The State of Big Data in the UK, we asked 100 Big Data strategists, architects and [...]

5 Benefits of Deploying Hadoop

24.01.2017
by Khyati Sahu

Data driven organisations that need to process large and varied datasets often opt for Apache Hadoop as a potential tool due to its ability to process, store, and manage vast amounts of structured, unstructured or semi-structured data. 

Big Data in Retail

15.06.2016
by Abhinav Yalamanchili

Data analytics is disrupting how retailers market their stores, while also changing how business is conducted for the consumer brands that line their shelves. While retailers and brands have been analysing data for years, the reams of consumer [...]

What does it mean to be a data driven organisation?

31.05.2016
by WHISHWORKS

Most companies today claim to be fluent in data, but as with most new business initiatives, these claims can sometimes be slightly exaggerated. We all know that companies are producing more digital assets than ever before, but what does a truly [...]

Delivering A Data Driven Enterprise: Turning Data Into Valuable Knowledge

02.03.2015
by Prashant Bhalesain

Donald Rumsfeld’s “known knows” is a famously quoted phrase from a response he gave in 2002. Since then, the world has changed significantly, transforming the way we think, act, and engage in an increasingly digital world. These changes are [...]