Data analytics is the science of analysing raw data in order to derive useful insights and can be classified into four types – Descriptive, Diagnostic, Predictive and Prescriptive. No one type is better than the other, and businesses are most [...]
Continuous developments in Business Intelligence is critical for allowing companies to stay ahead of competition. The latest approach to BI is predictive analytics. Predictive Analytics enables organisations to forecast future events, analyse [...]
According a recent McKinsey study, after a positive customer experience, more than 85% of customers purchased more. After a negative experience, more than 70% purchased less.
Data driven organisations that need to process large and varied datasets often opt for Apache Hadoop as a potential tool due to its ability to process, store, and manage vast amounts of structured, unstructured or semi-structured data.
Data analytics is disrupting how retailers market their stores, while also changing how business is conducted for the consumer brands that line their shelves. While retailers and brands have been analysing data for years, the reams of consumer [...]
Most companies today claim to be fluent in data, but as with most new business initiatives, these claims can sometimes be slightly exaggerated. We all know that companies are producing more digital assets than ever before, but what does a truly [...]
Donald Rumsfeld’s “known knows” is a famously quoted phrase from a response he gave in 2002. Since then, the world has changed significantly, transforming the way we think, act, and engage in an increasingly digital world. These changes are [...]