Luxury Handmade Mobile Phones
Cost reduction and control
The market for the luxury phone has always been niche, similar to supercars in the automobile sector. Fewer than 1m luxury phones have been sold in the past decade, compared with the roughly 1.5bn standard smartphones that were sold in 2016 alone.
With the slowdown in the global luxury market, innovation, added functionality and a
Vertu aims to deliver the world’s best luxury mobile phone experience for its customers by combining expert craftsmanship and peerless materials with innovative technology and unique services. Today, Vertu leads the market that it pioneered over a decade ago.
Vertu is renowned for its curated services; a suite of carefully selected exclusive offers, content and assistance especially selected to enhance the Vertu customer’s lifestyle. At the heart of these services is Vertu CONCIERGE, offering luxury lifestyle assistance and enrichment. Vertu CONCIERGE is on-hand 24/7 to facilitate your every request. Vertu LIFE offers personalised recommendations and privileged access to experiences and events. Vertu CERTAINTY delivers security for customers, their data and their phones.
Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66 countries.
Vertu’s existing applications were linked by multiple point-to-point connections. This meant that many applications were not sharing information between them, in addition to adding huge maintenance overheads.
Significant parts of their database were being duplicated, and growth was being hampered by the difficulty of adding further endpoints. In addition to this, there was no standard mechanism for data exchange which magnified the issues the longer the systems were in use.
Vertu wanted to
WHISHWORKS collaborated with Vertu to understand their long-term plans and prepared a detailed review to understand their IT and business requirements. A technology roadmap was provided and executed to enable a
systems, and enable temporary access to the legacy systems so they could continue to operate during the complex migration.
The first part of the implementation would require an
Today, Vertu has an entirely reorganised IT infrastructure, which provides direction, focus and
Service Enablement helped the existing applications in the client’s environment to communicate amongst the dislocated systems and avoided handling redundant data across the organisation.
Vertu’s infrastructure is more easily scalable with the ability to change legacy systems and processes with ease, saving Vertu time and money on new IT projects, and secure existing systems with a new information security protocol.