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At WHISHWORKS, we have spent countless hours refining our specialised knowledge and skills in Salesforce, MuleSoft and Data & Analytics. Discover our latest insights and best practices, and find out how we’ve helped businesses like yours to achieve their goals.
Salesforce Loyalty Management
Blogs

Trends in Customer Loyalty Programmes

Done well, modern customer loyalty programmes can drive repeat sales, increase positive word-of-mouth, and help build brand loyalty.

machine learning in retail
Blogs

Gaining a competitive edge in retail with Machine Learning

Undeniably, retail has been one of the industries that have been impacted the most from the coronavirus pandemic. Today, the retail landscape is faced with changing consumer behaviours favouring online […]

Blogs

How to “crisis-proof” your online business

The global impact of COVID-19 on businesses is unprecedented. With lockdown measures stopping all foot traffic to traditional ‘brick and mortar’ stores, both B2C and B2B organisations must look to […]

Blogs

WHISHWORKS steps up innovation for Clarks

WHISHWORKS, a MuleSoft® strategic partner and Big Data specialist, is pleased to announce that it has been selected by international shoe manufacturer and retailer Clarks, to help optimise supply chain […]

Blogs

Machine Learning in Sentiment Analysis

According a recent McKinsey study, after a positive customer experience, more than 85% of customers purchased more. After a negative experience, more than 70% purchased less. Companies have been using […]

Blogs

It is the season to integrate

WHISHWORKS’ Sreekanth Cherukuri discusses why integration is the secret ingredient to retail success in the crucial pre-Christmas period with Retail Technology The annual pre-Christmas shopping season can bring huge sales uplifts […]

Blogs

Modern Customers Require Effective Systems Integration

WHISHWORKS’ Edward Davies discusses with Retail Tech News how systems integration can help retailers tackle data problems head-on, as well as the challenges of effective data analytics.  The effectiveness of a […]

Blogs

Fat Face Enhances Customer Experience with API-Led Connectivity

Fashion retailer Fat Face partners with WHISHWORKS and implements MuleSoft’s Anypoint Platform to power omnichannel customer experiences.

Blogs

Why Retailers should invest in Warehouse Management integration

An API-led approach to integration will provide retail organisations with the innovation, functionality, and versatility they need to grow and thrive.

Blogs

5 + 1 must have technologies for eCommerce success

eCommerce is led by technology & entrepreneurs. Presenting 6 technologies that have become ‘best practice’ in the retail world.

Blogs

Why should Retailers care about Systems Integration

APIs are the modern age solution to help retailers bring together siloed systems and applications whilst streamlining their multi-channel interactions. 

Blogs

Why integration is critical for Retailers

The move to online shopping means that integration is critical to how retailers showcase products and sell through multiple channels.