How Machine Learning can improve Competitor Intelligence & Decision Making in a ‘multimedia’ world

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No doubt, the digital behaviours and habits of Millennials and Gen Zers have had a profound impact on retailers worldwide.

Social media are rapidly becoming one of the most important sales channels, as images and videos are turned into eCommerce tools.

Consumers are creating new routes to purchase, comparing products and prices with a couple of taps.

At the same time, competition is becoming bolder, faster and smarter, with eCommerce and discounter business models taking away significant market share from traditional mass merchants.

In this webinar we explore how Artificial Intelligence and Machine Learning can help consumer companies stay ahead of competition in the digital battlefield that the rapidly changing consumer market is becoming.

  • The changing AI-led retail landscape
  • How companies are handling competition and the new competitor analysis landscape (monitoring, comparison, response)
  • Solution: A Big Data – based approach
  • Benefits of Machine Learning
  • Examples of using Machine Learning for Competitor Intelligence & Decision Making

Presented by: Carlos Somohano

Carlos_Somohano

Carlos has over 20 years of experience in providing consulting and advice to F500 clients in the areas of Big Data, Data Science and Business Intelligence.

Moderator: Scott Carey

Scott Carey

Scott is an experienced enterprise technology journalist and editor of Computerworld UK.

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