White Stuff

  • Written By WHISHWORKS
  • 05/08/2020

British fashion and lifestyle brand that sells women’s and men’s clothing, accessories and gifts in over 100 shops in the United Kingdom, shops in Germany and Denmark, via mail-order catalogues and through its website.
Through its ecommerce platform, Intershop, White Stuff processes orders made by customers across UK and Ireland. However, management could not use the website to garner intelligence on visitors for decision-making. They needed to integrate the website with their Microsoft Navision system, a mid-range ERP incorporating CRM; their visual merchandising tool, Attraqt, BazaarVoice a website chat and review tool for customers, and their predictive search tool, Criteo, as well as Google Shop.
WHISHWORKS implemented cloud based API-led connectivity through MuleSoft Cloudhub. which successfully integrated the White Stuff ecommerce website to their other platforms. The data from the ecommerce website is now easily down-streamed to their management reporting tools used make informed decisions and grow the business.

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