Big Bus Tours is the largest operator of open-top sightseeing tours in the world, providing sightseeing tours in 19 cities across three continents.
Big Bus wanted to expand their business globally and enable their online trade partners (OTP) with master data from their backend systems including products, prices, ticket issuance and QR Code validation. Apart from this, Big Bus also wanted to optimise the ticket acceptance process and further improve the experience of customers visiting specific sights.
WHISHWORKS implemented a cloud based API-Led connectivity solution through MuleSoft’s Cloudhub and successfully integrated Big Bus’ back-end POS system (ECR) to expose generic trade APIs and allow online trade partners to book tickets online, check availability etc. These APIs are further customised to integrate with selected sights’ APIs and accelerate the ticketing process for trade partners and customers alike.
5 customer advantages of API-led connectivity
In this blog post, we highlight five distinctive examples of how API-led connectivity can result in innovation and competitive advantage.