The internet evolution has propelled the growth of subscription-video-on-demand (SVOD) services, whereas the widespread use of smartphones and mobile data is driving mobile video viewing across age groups.
In such a lucrative market, competition is increasingly tough and it is now more important than ever for companies in the online video streaming space to adopt flexible processes to effectively grow their market share.
STARZ (www.starz.com), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. It is home to the flagship STARZ® brand with 24.3 million subscribers in the United States as of December 31, 2016, with the Starz Encore℠ network at 31 million subscribers.
STARZ Play is a leading entertainment content provider, who offered a range of payment options to their customer base, including Direct Carrier Billing. DCB was considered to be critical to business success, due to the flexibility, and ease of access and targeting of new customers it afforded the company.
Despite this, the process for on-boarding new carriers was expensive and time-consuming for the business, with the average time to fully integrate a new carrier being nearly three months. This was considered to be a significant barrier to growth which the business wished to reduce.
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In collaboration with STARZ Play, WHISHWORKS built a framework using MuleSoft’s Anypoint Platform which acted as a foundation to carrier integration. Using an AGILE methodology, common components of the integration process were identified, designed and developed, with the long-term goal being a significant reduction in the time and cost required to on-board new carriers.
The new design was built in a modular fashion, allowing ease of scalability to meet the company’s requirements as it continued to grow. By applying an API-led approach to connectivity, STARZ Play would also be able to monetise their data through API connections with partners, customers and users.
STARZ Play greatly reduced development and maintenance costs for carrier integration, with integration now taking just two weeks as opposed to the three months previous experienced. API-led connectivity has enabled access between ESB services to standardise service definition and promote reusability, driving an increased ROI for IT assets.