Bata Project Highlights

  • The new Salesforce Commerce Cloud was seamlessly integrated through Anypoint PlatformTM, sharing information in real-time with all key back-end and front-end systems and applications of Bata.
  • The retailer has created the much needed flexible and scalable infrastructure required to support growth, reduce time-to-market and improve efficiencies.
  • Able to access and control all data, legacy and new, Bata has gained valuable insights to sustain its market leadership and competitive edge whilst accelerating innovation.

The Company

Founded in 1894, Bata is the world’s leading shoemaker by volume, designing stylish and comfortable footwear at surprisingly affordable prices. Bata is a family-owned business serving more than 1 million consumers a day in their 5,300 stores, and producing locally in their 23 Bata-owned manufacturing facilities across five continents.

True to its innovation heritage, the company has embarked an exciting digital transformation journey, developing its online brand at www.bata.com that would drive eCommerce, as well as increasing its focus on selling through multi-brand retailers.

The Opportunity

Key to Bata’s new digital strategy has been connectivity and agility. Its legacy eCommerce platform however and the numerous point-to-point integrations were not providing the necessary flexibility, scalability and performance level required to support the fast growing business at a global level. They were also preventing the retailer from optimising customer experiences and leveraging the wealth of information accumulated over the years and through the different online and offline channels.

Bata decided to replace its legacy eCommerce platform with Salesforce Commerce Cloud (SFCC) and selected MuleSoft® Anypoint Platform to unify multiple systems across brands, geographies, and channels. This involved:

  • Developing APIs to integrate the SFCC with the various its back end and front end systems, including Warehouse Management, CRM, ERP, loyalty, POS, payment providers etc.
  • Migrating to the new eCommerce platform
  • Integrating their new Web Order Management System

At the beginning of 2018 Bata engaged WHISHWORKS to procure and implement MuleSoft’s Anypoint Platform, remove point-to-point integrations, rationalise and automate core processes, and ensure their e-Commerce platform was seamlessly integrated.

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The Solution

WHISHWORKS ran a discovery workshop to understand the business requirements and the existing AS-IS technical landscape to create the TO-BE reference architecture based on MuleSoft’s Anypoint Platform.

WHISHWORKS created a 3-layered architectural model based on MuleSoft’s best practice. This 3-layer architecture provides loose-coupling, which gives Bata the ability to replace any downstream systems without impacting the overall integration.

Working closely with the Bata team, WHISHWORKS built APIs to allow the new eCommerce platform to access customer information, order status, real-time inventory, pricing — all the data previously held in various silos. In doing so, legacy data, like past orders, was transformed so it can be used by the e-Commerce platform and various other systems.

All API-enabled connections were developed with reusability in mind. This means that APIs developed at this stage, will be reused many more times as the eCommerce platform is rolled out in other countries.

Critical success factors achieved

  • Reducing point-to-point integrations that currently exist within the legacy systems and complexity caused by them.
  • Building a framework which can be flexible and extensible to support Bata’s growing global market needs.
  • Developing common framework components.
  • Being able to quickly expose new APIs for trade partners using Anypoint API manager developer portal.
  • Design, build, test and implement the API interfaces for product, customer, order, inventory, price book, payment settlement and order refund.

Impact – Benefits

By adopting API-led connectivity, Bata will gain the much needed agility, innovation and insight required to stay ahead in the constantly changing global retail market:

Agility & Scalability:

  • Leveraging the reusable components built on the platform, speed of development increases exponentially.
  • API-led connectivity makes it easy to scale to accommodate additional applications, geographies, partners etc.

Unified view:

  • With access to data previously held in various silos, Bata will be able to get improved insights from across the business.
  • Real-time and near real-time data processing capabilities, will enable Bata to optimise operational processes.
  • Real-time view of stock is expected to bring significant efficiencies across the supply chain.
  • Making the information available to different business solutions will enable Bata to create more cohesive, omnichannel customer experiences.

Innovation:

  • Increased operational agility, reusable assets and reduced development times will allow Bata to innovate faster.
  • With their foundational infrastructure optimised for change, Bata will be able to build an omnichannel brand prepared for the future.

In just about one year after bringing on WHISHWORKS and MuleSoft, we completed rolling out an API-led approach across multiple business- critical systems, transitioning our e-Commerce platform to Salesforce Commerce Cloud as well as seamlessly integrating a new Order Management System. With Anypoint Platform and WHISHWORKS’ integration expertise, we were able to initiate our digital transformation journey through an omnichannel, multi-geography strategy.

Massimiliano Gerli – Bata

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