Big data is a term used to describe data sets – both structured (eg databases) and unstructured (eg patient records)– that are too large or complex for traditional applications to process.
Believe it or not, data mining for business intelligence is not dissimilar to mining in the physical world, where, say, a precious metal extracted from the earth is transferred to a processing plant, filtered, refined and fashioned into jewellery [...]
According to the Mckinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable. Its no surprise then, that most companies [...]
One of the major business trends from the past decade is the growing digitalisation of customer interactions. With all industries looking at ways to take a more digital and integrated approach to how they work, there is a significant opportunity [...]