Business intelligence

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Getting on the right path with your Salesforce CRM

by Praveen Singh

As we enter 2020, we move further into the customer experience driven era. Flexible and scalable CRM systems have never been more critical to business growth. In this blog, we look at the common challenges facing Salesforce users, and how they [...]

Enabling the enabler: how to ensure your MuleSoft C4E is successful

by Sandeep Gupta

Following on from my last article, this post will explore how MuleSoft users can ensure their C4E (Centre for Enablement) is implemented successfully by using the CMMI (Capability Maturity Model Integration) framework.

Which areas do companies expect to benefit the most from Big Data?


Today, companies have a much better understanding of Big Data and how Big Data technologies can benefit their operation across different areas. In fact, according to our latest survey, in 2019 the number of business areas companies expect to [...]

7 steps to Predictive Analytics


Continuous developments in Business Intelligence is critical for allowing companies to stay ahead of competition. The latest approach to BI is predictive analytics. Predictive Analytics enables organisations to forecast future events, analyse [...]

Modern Customers Require Effective Systems Integration

by Edward Davies

WHISHWORKS' Edward Davies discusses with Retail Tech News how systems integration can help retailers tackle data problems head-on, as well as the challenges of effective data analytics. 

A Decade into Big Data

by Raju Rama Krishna

2016 marked the 10-year anniversary of Hadoop, a name closely associated with “Big Data”. Prior to the advent of Big Data, companies invested in solutions that were not forward-looking; they could only address the immediate needs of businesses. [...]

7 differences between business intelligence & data science systems


Ongoing developments in Business Intelligence and Data Science systems are making it important for organisations to understand the differences and the value they can produce for the enterprise. Focus, Process, Transformation and Ownership are [...]