WHISHWORKS' Edward Davies discusses with Retail Tech News how systems integration can help retailers tackle data problems head-on, as well as the challenges of effective data analytics.
The effectiveness of a business decision largely depends on the quality of information it is based on. To be of use, this information needs to be inclusive, accurate, and timely.
Over the years, many retailers have amassed various systems and applications to serve the specific needs of different departments across the business. Many of those systems are now outdated and inflexible, connected with point-to-point integrations that create siloed data and prevent efficient data sharing.
Without proper data integration, accurate data analytics is virtually impossible – which, in turn, hinders effective business decisions. At WHISHWORKS, we have identified an API approach to integration as the most effective and future-proof solution for growing and transforming business. APIs release retailers from rigid point-to-point integrations and allow them to integrate data from numerous internal and external sources and locations quickly and in real time. This creates a clear data landscape that can be easily accessed by performance management, analytics, and business intelligence tools to help retailers in their decision-making process.
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